The State of B2B Performance Marketing in 2024

A Right Side Up Event

MEET OUR PRESENTER

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Right Percent has managed $100M+ in ROI positive B2B ad spend for companies like DoorDash, Rippling, Retool, and many more.

Kevin Lord Barry

Co-Founder, Right Percent

© 2024 Right Side Up

What will I learn?

This webinar, led by Kevin Lord Barry, co-founder of Right Percent, will provide a breakdown of the current B2B advertising landscape, focusing on delivering high ROI despite challenging market conditions. You'll gain insights into:

  1. VC funding trends. Understand how shifts in venture capital funding are impacting the market.
  2. The role of ads in B2B. Learn where and how advertising can have the most impact in your channel mix.
  3. Methods to improve lead quality and volume. Find out how to overcome these common challenges.
  4. Creative best practices. Uncover the secrets behind compelling B2B ad creative that converts.

And more! Plus we'll leave time at the end for audience Q&A.

In a time where B2B tech marketer burnout has hit its peak and the demand for strong ROI has never been higher, understanding the nuances of effective B2B advertising is crucial. Dive deep into the state of B2B performance marketing in 2024, exploring innovative strategies and actionable insights, in this virtual event brought to you by the team that has helped scale 1,000+ of the fastest-growing brands, including:

Who is Right Side Up?

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. 

We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.

RSVP

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This event has already taken place. But keep your eyes on this page—we'll be sharing the recording as soon as it's available. Thanks!