How to Use LinkedIn Ads for Account-Based Marketing
A RIGHT SIDE UP EVENT
MEET OUR PRESENTER
Trey Buchanan is a B2B advertising leader with experience managing LinkedIn ad campaigns for early stage startups all the way to Fortune 500 firms. He has a deep expertise in paid social and B2B advertising, having managed more than $95M in LinkedIn ad spend. Before joining Right Percent as their VP of B2B Advertising, Trey was the Head of B2B Paid Social at Metric Theory where he managed a team of B2B-focused social marketers who specialized in driving LinkedIn ad performance for their clients.
TREY BUCHANAN
VP of B2B Advertising, Right Percent
© 2023 Right Side Up
What will I learn?
LinkedIn advertising is a powerful channel for account-based marketing because of its ability to target specific audiences and engage them in a personalized way. In other words, you can create targeted campaigns that reach decision makers at the companies you want to do business with, and deliver content that speaks directly to their pain points and interests. In this session, we dig into:
- Why LinkedIn is an ideal channel for ABM
- The most effective ABM audience methodologies
- Proven ABM tactics that work—plus ones that don’t
- How to measure success
And more!
Interested in learning how to leverage LinkedIn advertising in your ABM program? This session is brought to you by the growth marketing team that has helped scale 400+ of the fastest-growing ventures, including:
Who is Right Side Up?
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff.
We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.
